brand development / id / POS / print
life cycles bike shop
Established in 2013 as Vertex: Ride - an independent bike shop in Leeds. They sell, service and repair all forms of road bikes, time-trial, triathlon, cyclo-cross, track, single speed, mountain bikes & kids bikes. They also hand build their custom own bikes Vertex bikes.
Vertex Cycles needed a fresh new look for the bike shop and we helped them to re-brand as Life Cycles by designing a new corporate id and marketing material The new logo has a strong